Translation and Content Creation Solutions Can Expand Reach, Drive Returns

Translation and Content Creation Solutions Can Expand Reach, Drive Returns

Sports rights owners and holders have long faced a tough decision: invest millions in multiple commentary teams or settle for limited reach.

But AI-driven translation and content creation solutions –like Lingopal.ai, CAMB.AI and Staked AI– have altered the equation. They each, in their own way(s), empower rights owners/holders to tap into new markets and redefine the fan experience, without the high costs of traditional localization methods.

These innovative platforms are part of a maturing market with clear product-market fit and the potential to generate substantial returns.

“Along with new viewership, [localized content can] also attract a global base of sponsors, [advertisers] and investment—all levers that the sports world can exercise more effectively by making the game truly universal,” Akshat Prakash (CTO, CAMB.ai) said.

Lingopal.ai, CAMB.AI, and Staked AI are among the companies helping sports and media properties overcome the traditional barriers to real-time, multilingual content delivery and personalized fan engagement. 

Lingopal.ai’s no-code platform translates audio from live video feeds into over 120 languages and will accurately deliver the output in under three seconds (think: 97%), all while preserving the tone and emotion of the original speakers. That means rights owners and holders, of all sizes, can now afford to seamlessly deliver a global viewing experience and engage diverse fans worldwide.

“Its AI-powered commentary makes viewing live sports in any language feel natural,” former Los Angeles Dodgers GM and product user Dan Evans said. “It is a must-have innovation, and every sport should [be using the product or one like it] to become an elite global entity.”

The Tennis channel became the first U.S. rights holder to take advantage of Lingopal.ai tech when it used AI-generated English-to-Spanish dubbing for its Spanish network viewers during the 2024 women’s Guadalajara Open Akron. The Los Angeles Kings followed suit earlier this year when they translated live German league games into English for broadcast in North America.

The franchise’s ownership group, AEG Sports, also owns the Berlin Eisbären of the DEL.

Now, Lingopal.ai underpins localization efforts for a host of sports properties, hardware manufacturers, and rights holders, including the NBA, the Pac-12, The Walt Disney Company, and Samsung TV.

The startup announced the close of a $14 million Series A investment round in February. DCM Ventures led it. Scrum Ventures and Marquee Ventures participated alongside.

While Lingopal.ai excels at live broadcast translation, there are full stack providers –like CAMB.AI– helping sports entities to become ‘multilingual first’. They offer end-to-end audio translation solutions. 

CAMB.ai’s platform can convert game broadcasts into 160 native languages, including underserved indigenous ones, and real-time dubbing and video narration capabilities enable users to tailor content, across formats, to the consumer. Its technology will also render all of a property’s non-game related programming into the local dialect and produce shoulder programming for fans in each market (think: VoD interviews, social media clips, PR huddles, podcasts, and text-to-speech). 

“The goal for leagues and broadcasters [should be] to reach every viewer in the world, in their native language,” Prakash said. But “converting [the game broadcast] into multiple languages is just the start of that process.”

CAMB.AI produced and delivered its first AI-translated telecast for MLS NXT in 2024. Tennis Australia did as well to deliver localized Spanish commentary during the 2025 Australian Open. Its efforts were rewarded. The tournament experienced a 4x increase in viewership. 

The company has since announced a multi-year partnership with LFP Media (the governing body that oversees French soccer). And just last week, it closed on $11 million in ‘Pre-Series A’ capital (it previously raised a $4mm seed round). TRTL Ventures, Accelerate Ventures, 5Point Ventures, Oraseya Capital, and Comcast NBCU Sports Tech are among those invested.

Like CAMB.AI, Staked AI is using next-gen tech to create personalized, original sports content. However, it’s delivering ‘emotionally intelligent’ audio experiences.

The platform automates 3–5-minute conversational podcasts and distributes them through branded networks (think: Podcast-as-a-Service), produces social media voiceovers, and converts player profiles, box scores, and game recaps into dynamic audio that encourages interaction.

Staked AI’s content can be found across four U.S. sportsbooks and is said to be delivering ‘top quartile engagement’ amongst their media programming. The early success suggests personalized, AI-generated audio can drive deeper connections between fans and sports properties and ultimately lead to increased retention and monetization.

Of course, those using AI for broadcast/audio purposes are experiencing tangible short-term returns too. The rapid deployment of these platforms is helping rights owners and holders to reduce production costs and lift fan engagement, leading to immediate advertising and sponsorship gains.

Sports properties serious about laying the foundation for sustained global growth should be exploring AI-augmented broadcasting solutions.

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