New Episode of TSA: The USTA and U.S. Open
In the latest episode, The Sports Advisors discuss the U.S. Open and offer up some free, unsolicited advice to new USTA CEO Craig Tiley. Key insights and takeaways from the 55-minute conversation include: screens represent the USTA's most scalable growth opportunity, player access is the next premium frontier, rights owners should choose partners that elevate their events, and creators provide path to the general market.
