Zebra Technologies in a collaboration with Wilson Sporting Goods, will deploy RFID-tagged footballs for every game on the 2017 NFL schedule. The football tracking technology enables the collection of real-time location, speed and rotation data; providing fans with new visualizations, statistics and fantasy recommendations. The data collected will be used by in game broadcasts and distributed through other league media partners, to enhance the fan experience.
Howie Long-Short: Wilson Sporting Goods is a subsidiary of the Amer Sports Corporation (HEL: AMEAS). Amer is a Finnish sporting goods company that owns several brands including; Louisville Slugger, Atomic and Salomon. The company recently updated its 2020 growth target, prioritizing sustainable profitable growth to consumer advances. AMEAS now targets annual mid-single digit organic, currency-neutral growth (previously said $3.5 billion EUR).
Fan Marino: Speaking of Wilson Sporting Goods, the company recently announced the launch of the Wilson Custom Racket Shop. The Shop is the first web based platform that provides players with the opportunity to design a performance tennis racket to their personal specifications. Grigor Dimitrov (ATP #11) was the first tour player to use the Shop and has been playing with the Pro Staff he designed since.