UNDER ARMOUR: HIRES PATRIK FRISK AS PRESIDENT/COO; PLANK TO REMAIN CEO

Under Armour (UAA) has hired former Aldo CEO Patrik Frisk to run the company’s day to day operations as President & COO. Founder Kevin Plank will remain as CEO. The move comes just 2 months after April’s announcement that the company had its first losing quarter since going public in 2005.

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Under Armour brings in new president; Plank remains CEO

Howie Long-Short opines: This looks long overdue.

Fan Marino says: If we’re talking sneakers; I’ve got NikeAdidas and Reebok (ADDYY). If we’re talking athleisure; it’s Lululemon (LULURhone and Aesthetic Revolution. Mr. Frisk has his work cut out for him.

Author: John Wall Street

At the intersection of sports & finance.

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