Sports Illustrated (TIME), looking to capitalize on the buzz its annual Swimsuit Edition creates, is taking a crack at the modeling business. With the creation of Sports Illustrated Swimsuit Enterprises, the company plans to turn their popular mid-February issue into a year-round business and licensing venture. SI announced it will be partnering on a high-end swimwear line, with Raj Swim, to be released early next year. Following a recent casting call, the newly created division signed 15 previously undiscovered models.
Howie Long-Short: SI Swimsuit has the eye for talent, name cache and a well respected editor in M J Day leading the new venture. I like this move for TIME.
Fan Marino: Seems like a long time coming. Every girl they put on the cover becomes a supermodel. Kate Upton is the GOAT.