Prevent Biometrics introduced a real-time concussion-sensing smart mouth guard at the International Consumer Electronics Show in Las Vegas, on Tuesday. The Head Impact Monitor System (HIMS) provides empirical evidence an athlete suffered brain trauma, alerting coaches upon impact to ensure the athlete receives medical treatment. HIMS also records data pertaining to the number of hits an athlete sustains and the impact of each collision; offering details on the rotation, force and location. The product underwent beta testing during the 2017 season with several college programs, the NFL plans to test the device this offseason and the company hopes to have the hardware available to the public (priced at $199) in time for the 2018 season.
Howie Long-Short: In April 2017, Prevent Biometics closed on a $6.5 million Series B financing round ($9 million raised to date), led by Murata Manufacturing; capital that is being used for additional technical development and to support the launch of HIMS. Murata Manufacturing (Japan-based), a global leader in electronic components, wireless modules and materials, is traded over the counter under the symbol MRAAF. On October 31st, the company reported mixed Q2 ‘17 results; net sales were up 10% YOY, but when you accounted for depreciation, amortization and investments to expand production capacity, operating income was down 8% YOY. The company also revised down full-year earnings expectations at that time; accounting for increased production costs, low demand for profitable products and an increase in investments made.
Fan Marino: Cam Newton took a vicious shot the head during Sunday’s game against the Saints, falling to his knees as he attempted to slowly reach the sideline. The Carolina QB visited the team medical tent on the sidelines and returned to the game on the next series; violating NFL concussion protocol that requires players who exhibit “gross motor instability or significant loss of balance” be taken to the locker room for evaluation. Newton later said it wasn’t a head injury (you can watch video, here), but an issue with his eye. If the NFL is serious about protecting its players, requiring smart mouth pieces and monitoring head trauma on the league level would be a reasonable place to start.
To join our free daily email newsletter list, sign-up here!