ESPN (DIS) launched a new short-form version of its flagship show SportsCenter on Snapchat (SNAP) Monday evening. The 3-5 minute show has been “re-imagined” for a younger, mobile demographic and the new platform; though it will still be comprised of sports news, highlights and commentary. SportsCenter on Snapchat will air weekdays at 5a and 5p (just 5a on weekends) on Snapchat Discover. While terms of the deal were not disclosed, the companies will share the revenue generated.
Howie Long-Short: This partnership looks to be mutually beneficial. 47% of teenagers list Snapchat as their favorite social media platform, so ESPN was wise to bring their flagship show to where their future audience is hanging out. SNAP has been actively working to expand its sports programming and while it has deals in place with the NFL, F1, Turner Sports and the NBC for the Olympics; it never had a daily sports show. Unfortunately, SNAP’s Q3 ’17 earnings report wasn’t as promising. The company reported a quarterly net loss of $443 million and grew its user base QOQ just 2.9% (4.5 million new users), its lowest ever growth rate.
Fan Marino: At 35 years old, I’ve never downloaded the Snapchat application; but this partnership may change that. Short-form SportsCenter has me intrigued. The hosts named thus far are Katie Nolan, Elle Duncan, Cassidy Hubbarth, Jason Fitz and Cy Amundson. While Nolan is a household name, the other 4 are relatively unknown entities. With upcoming layoffs expected to hit the SC franchise hard, I’m not surprised to see the names of anchors that likely command lower salaries (Nolan being the exception).
Editor Note: The summary for this story was co-written by our friends at The Water Coolest. Check out TheWaterCoolest.com for the latest market news and professional advice.
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