UNDER ARMOUR: HIRES PATRIK FRISK AS PRESIDENT/COO; PLANK TO REMAIN CEO

Under Armour (UAA) has hired former Aldo CEO Patrik Frisk to run the company’s day to day operations as President & COO. Founder Kevin Plank will remain as CEO. The move comes just 2 months after April’s announcement that the company had its first losing quarter since going public in 2005.

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Under Armour brings in new president; Plank remains CEO

Howie Long-Short opines: This looks long overdue.

Fan Marino says: If we’re talking sneakers; I’ve got NikeAdidas and Reebok (ADDYY). If we’re talking athleisure; it’s Lululemon (LULURhone and Aesthetic Revolution. Mr. Frisk has his work cut out for him.

FB: PARTNERS WITH FOX SPORTS TO LIVESTREAM CHAMPIONS LEAGUE GAMES

Facebook (FB) and Fox Sports, the sports network owned by 21st Century Fox (FOXA) have partnered to livestream the UEFA Champions League, Europe’s top-tier soccer tournament, on the social media platform, effective September 2017. The partnership will span more than a dozen matches between the group round and quarterfinals, including some that will be exclusive to Facebook and Fox Sports GO. Financial terms of the deal have not been disclosed.

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Facebook in deal to live stream soccer with Fox Sports

Howie Long-Short opines: This smacks of desperation for Fox Sports, potentially empowering a competitor for some short-term cash. But early stage Champions League is still not exactly a top draw in the US…

Fan Marino says: Facebook has live streaming deals in place with MLB, MLS, La Liga and now Champions League. Great news if you are a cord cutter who wants to watch soccer and post viral dog trick videos.

FOXA, SKY & SSP: INVEST IN STREAMING SERVICE FOR THE SPORTS FAN

21st Century Fox, Inc. (FOXA), Sky Plc (SKY) and Scripps Networks Interactive (SSP) have invested in an online television service, with a focus on the sports fan.  FuboTV raised $55 Million to expand their channel lineup and improve technology. The company intends to compete in an increasing competitive field that includes Sling TV (DISH), Playstation Vue (SNE), DirectTV Now (T), YouTube (GOOGL) & Hulu (TWX).

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https://www.bloomberg.com/news/articles/2017-06-19/fox-scripps-join-55-million-round-for-fubotv-streaming-startup

Fan Marino says: Do you hear that noise?  It’s me opening up the junk drawer and pulling out my scissors. We’re an ESPN and ESPN2 away from the snip.

NIKE: LOOKING TO FIGHT COUNTERFEITING ON AMAZON; WILL SELL SNEAKERS DIRECT THROUGH SITE

Nike (NKE) has agreed to join Amazon’s (AMZN) brand registry program, in an effort to curb counterfeiting and non-licensed selling within the e-commerce marketplace. The partnership will also enable Nike to sell sneakers directly to Amazon customers, through the parent company site. Competitors, Adidas (ADDYY) & Under Armour (UAA) already have direct-sales deals in place with the company.

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Bloomberg: Amazon Will Sell Nike Shoes Directly Through Brand Registry

Howie Long-Short opines: Better late than never for Nike. This is not such great news for Foot Locker (FL).

Fan Marino says: Love this. Now I can have both my locally sourced produce and my new paid of J’s delivered via drone.

AMAZON: LOOKING FOR $2.8 MILLION/PER NFL TNF AD PACKAGE

Amazon (AMZN) who paid $50 Million for the rights to stream 10 2017 primetime Thursday Night Football games, will be charging $2.8 Million for each of the 10 30-second ad packages, they’ve been allotted. The games which will air simultaneously on CBS & NBC (CMCSA) television networks, will stream live and be available to subscriber’s of Amazon’s $99/year Prime delivery & video service. Twitter (TWTR), who paid $10 Million for the rights in 2016, reportedly sold packages for between $2-8 Million.

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Reuters: Amazon to charge $2.8 million for NFL ad packages

Howie Long-Short opines: Amazon clearly has big ambitions in the video space. And short term profits aren’t among them.

Fan Marino says: Having the ability to stream a game and converse in real time within the same platform, provided Twitter users with a unique sports viewing option. It also didn’t cost $99/year. Not a fan.

INTEL: SIGNS 7 YEAR DEAL WITH IOC TO PROVIDE EMERGING TECH FOR GAMES

Intel (INTC) has agreed on a 7 year deal with International Olympic Committee, to provide emerging technology solutions including: True VR, 3D & 360 video content, AI, drone light show tech and 5G mobile platforms, for the Olympic Games, beginning in 2020. The deal has an estimated value of $400 Million.

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Intel Will Work with the IOC to Reimagine the Future of the Olympic Games with New Levels of Fan Interaction Through Leading-Edge Technology

Howie Long-Short opines: I don’t buy this price tag. Long way to go for 5G mobility to be a reality. I’m intrigued to see if they can make VR work though.

Fan Marino says: I found it difficult to watch a 2 hour basketball game in True VR, during March Madness. Short Olympic events (think: track & field & swimming) would seem to be best suited for head-set wearing required technology. Once the head-set is on though, you feel like you are in the front row.