21st Century Fox, Inc. (FOXA), Sky Plc (SKY) and Scripps Networks Interactive (SSP) have invested in an online television service, with a focus on the sports fan. FuboTV raised $55 Million to expand their channel lineup and improve technology. The company intends to compete in an increasing competitive field that includes Sling TV (DISH), Playstation Vue (SNE), DirectTV Now (T), YouTube (GOOGL) & Hulu (TWX).
Fan Marino says: Do you hear that noise? It’s me opening up the junk drawer and pulling out my scissors. We’re an ESPN and ESPN2 away from the snip.
Nike (NKE) has agreed to join Amazon’s (AMZN) brand registry program, in an effort to curb counterfeiting and non-licensed selling within the e-commerce marketplace. The partnership will also enable Nike to sell sneakers directly to Amazon customers, through the parent company site. Competitors, Adidas (ADDYY) & Under Armour (UAA) already have direct-sales deals in place with the company.
Bloomberg: Amazon Will Sell Nike Shoes Directly Through Brand Registry
Howie Long-Short opines: Better late than never for Nike. This is not such great news for Foot Locker (FL).
Fan Marino says: Love this. Now I can have both my locally sourced produce and my new paid of J’s delivered via drone.
Amazon (AMZN) who paid $50 Million for the rights to stream 10 2017 primetime Thursday Night Football games, will be charging $2.8 Million for each of the 10 30-second ad packages, they’ve been allotted. The games which will air simultaneously on CBS & NBC (CMCSA) television networks, will stream live and be available to subscriber’s of Amazon’s $99/year Prime delivery & video service. Twitter (TWTR), who paid $10 Million for the rights in 2016, reportedly sold packages for between $2-8 Million.
Reuters: Amazon to charge $2.8 million for NFL ad packages
Howie Long-Short opines: Amazon clearly has big ambitions in the video space. And short term profits aren’t among them.
Fan Marino says: Having the ability to stream a game and converse in real time within the same platform, provided Twitter users with a unique sports viewing option. It also didn’t cost $99/year. Not a fan.
Intel (INTC) has agreed on a 7 year deal with International Olympic Committee, to provide emerging technology solutions including: True VR, 3D & 360 video content, AI, drone light show tech and 5G mobile platforms, for the Olympic Games, beginning in 2020. The deal has an estimated value of $400 Million.
Intel Will Work with the IOC to Reimagine the Future of the Olympic Games with New Levels of Fan Interaction Through Leading-Edge Technology
Howie Long-Short opines: I don’t buy this price tag. Long way to go for 5G mobility to be a reality. I’m intrigued to see if they can make VR work though.
Fan Marino says: I found it difficult to watch a 2 hour basketball game in True VR, during March Madness. Short Olympic events (think: track & field & swimming) would seem to be best suited for head-set wearing required technology. Once the head-set is on though, you feel like you are in the front row.