The NFL has announced a 3-year agreement with Chinese internet giant Tencent Holdings (HKG: 0700), that will make Tencent Sports the exclusive internet streaming provider of the NFL in China. Live games and on-demand content will be available through Tencent’s mobile application & desktop terminal. The NFL sees China as an emerging market, with live streaming viewership up 17% last season, to 37 million viewers.
Howie Long-Short: Tencent owned social networks Weixin & WeChat have 960 million active monthly users, so there is no shortage of room for growth within the market. My question is, are Chinese football fans willing to pay for live content that airs at 1a and 4a local time on Monday morning?
Fan Marino: Content will include: “All TNF, SNF and MNF games. Select Sunday afternoon games. The playoffs and the Super Bowl.” That’s all good and fine, but how are these new fans supposed to track their fantasy teams without NFL RedZone?