NFL EMBRACES DIGITAL HEALTH AND ATHLETIC PERFORMANCE TECHNOLOGY

The NFL is getting smarter, as its teams and players embrace the recent explosion in digital health & athletic performance applications. Here at JWS, we look to put the companies (that you can invest in) behind those applications on your radar.

Zebra Technologies (ZBRA); Catapult (ASX:CAT) – Both companies track the movement of players during games, providing next generation stats based on location, speed and acceleration. ZBRA places radio frequency identification tags on each player and receivers around a stadium, then triangulates the position of the tags. CAT uses GPS and accelerometers to determine location and movement.

Sparta Science – Strength tool used to measure the force a player applies to a plate in the ground as he jumps (i.e. the push off). Qualcomm Ventures (QCOM) is among their investors.

STRIVR – Developed a virtual reality system that runs players through practice reps. BMW (ETR: BMW) i venture is among their investors.

Kinduct – Intel (INTC) backed data management company, that converts data into actionable insights; recently partnered with Zebra Technologies.

Howie Long-Short: The NFL has its own private equity arm, 32 Equity. The firms most recent investment was in Blue Star Sports, the Jerry Jones backed sports technology provider. The investment capital will be used to fuel technology acquisitions that enhance the youth sports experience and foster youth sports participation.

Fan Marino: STRIVR was developed at Stanford and first used by David Shaw’s team during the 2014 season. Kevin Hogan was the first QB to use the technology. If you’ve never seen STRIVR in action, check out this 30 second clip!

NFL Technology: What’s New for the 2017 Season

Author: John Wall Street

At the intersection of sports & finance.

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