While August has been a predictably slow month for movie theatres, not since 2001 have U.S. weekend box office revenues been this low; with revenues totaling just $65 million. Lionsgate’s (LGF.A) “Hitman’s Bodyguard” finished #1, earning a mere $10.1 million. While hurricane Harvey may have contributed to the low figures coming out of Texas, it was Saturday night’s Mayweather/McGregor fight that likely had the bigger impact. The fight generated more than $600 million in revenue, one of the highest grossing PPV events in history. Fathom Events (AMC, CNK, RGC) which showed the fight in theatres across the country, had a big night. The one-night closed-circuit event would have placed in the Top 10 for weekend movies, earning $2.6 million.
Howie Long-Short: $65 million equates to roughly 7 million tickets sold. You must reach all the way back to WWII to match the low attendance figures. Theatres had more viewers in the weekends following the Kennedy assassination and 9/11.
Fan Marino: Had the fight even through 6 rounds. Far from the sham many were predicting.