NBC will host the first “home” Olympics since 2002, with the announcement that the 2028 Summer Games are set to take place in Los Angeles. The network, which set records for consumption during the Salt Lake City games, will broad marquee events like track & field and swimming in primetime. Just don’t expect those broadcasts to necessarily be on traditional television. NBC has exclusive rights to broadcast events on cell phones, tablets and any other forms of technology that develop between now and then, making it likely the network will set records for advertising revenues.
Howie Long-Short: This should help make up for the 3 games in Asia, but 2028 is a long way away.
Fan Marino: Biggest regret I have as a sports fan is failing to attend the ’94 World Cup & the ’96 Atlanta Games. I won’t blow it this time around.