# JohnWallStreet

> sports. media. finance.

This file provides information about JohnWallStreet to help large language models understand and reference this publication's content.

## Posts
- [New Episode of JaneWallStreet’s ATT: PLL Co-Founder Paul Rabil](https://www.johnwallstreet.com/p/new-episode-of-janewallstreet-s-att-pll-co-founder-paul-rabil): On the latest episode of JaneWallStreet Presents: At The Table, a biweekly podcast exploring the intersection of sports, media, and finance through the lens of (mostly) female decision-makers, JaneWallStreet Executive Chair Deirdre Lester sits down with Premier Lacrosse League Co-Founder, President and Chief Creative Officer Paul Rabil. The two surface and discuss a range of actionable insights, including how challenger leagues can use their first media deal to build a case for the next one, why they should build an investor base that brings more than capital, and why pro leagues are best positioned to rebuild recreational sports.
- [Teams Rethinking Ticketing Strategy to Maximize Single-Game Upside](https://www.johnwallstreet.com/p/teams-rethinking-ticketing-strategy-to-maximize-single-game-upside): How pro sports organizations are going about filling their buildings is changing. Teams are increasingly retaining inventory to sell on a single-game basis rather than committing those seats to season ––or miniature–– ticket packages. And the expectation is that more organizations will retain an even larger share of single-game ticketing inventory in the years ahead. 
- [New Episode of TSA: TV Bundle Economics and the Future of National Rights](https://www.johnwallstreet.com/p/new-episode-of-tsa-tv-bundle-economics-and-the-future-of-national-rights): In the latest episode, four JohnWallStreet Advisory advisors explain how the decline in local media rights values to nearly zero for many MLB, NBA and NHL teams —and shrinking spending on entertainment programming— seemingly offers a preview of what a highly consolidated, lower-margin video distribution business is most likely to yield for national sports rights in the years ahead. Key insights from the 55-minute conversation include: rights owners looking to replace lost revenues should create new content assets and rethink how games are broadcast, altcasts offer a path to monetization and the general market, investing in fan identity infrastructure can drive revenue growth, and more.
- [AI Is More Than a Single Sponsorship Category](https://www.johnwallstreet.com/p/ai-is-more-than-a-single-sponsorship-category): Bayern Munich signed two AI partners in less than a calendar month this past summer. The two pacts make it clear that AI is more than a single sponsorship category. The question is just how partners can coexist before their deals begin to cannibalize one another?
- [New Episode of JaneWallStreet’s ATT: SPORT BEACH CEO Beth Sidhu](https://www.johnwallstreet.com/p/new-episode-of-janewallstreet-s-att-sport-beach-ceo-beth-sidhu): On the latest episode of JaneWallStreet Presents: At The Table, JaneWallStreet Executive Chair Deirdre Lester sits down with SPORT BEACH CEO Beth Sidhu. In this 55-minute conversation, the two explore Cannes’ value as a deal-making hub, why athlete partnerships should go beyond name, image, and likeness, why the ongoing sports boom comes with a deadline to deliver, and more.
- [Beauty Brands Are Coming for Sports—and They Want More Than Exposure](https://www.johnwallstreet.com/p/beauty-brands-are-coming-for-sports-and-they-want-more-than-exposure): Beauty presents a distinct opportunity because brands within the category are decidedly investing to reach female fans. The industry also has an $11.4 billion global advertising budget and has historically spent little with rights owners and holders. Rights owners and holders must offer beauty brands more than visibility. However, properties that can successfully pair access to the demo with engaging on-site activations and measurable gains in awareness, purchase intent, and/or sales should be positioned to capture an outsized portion of the fast-growing category’s spend.
- [New Episode of BBOC: Northwestern University Combe Family Vice President for Athletics and Recreation Mark Jackson](https://www.johnwallstreet.com/p/new-episode-of-bboc-northwestern-university-combe-family-vice-president-for-athletics-and-recreation): On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Northwestern University Combe Family Vice President for Athletics and Recreation Mark Jackson. The trio discuss growing gameday revenues while reducing venue capacity, devoting resources to team-level storytelling, investing in revenue drivers and title contenders, and much more.
- [Bundle Economics Came for RSNs First, National Rights Are Next](https://www.johnwallstreet.com/p/bundle-economics-came-for-rsns-first-national-rights-are-next): The decline in local media rights values to nearly zero for many MLB, NBA and NHL teams —and shrinking spending on entertainment programming— seemingly offers a preview of what a highly consolidated, lower-margin video distribution business is most likely to yield for national sports rights in the years ahead. Remember, the subscriber fees that power national rights spending are the same cable bundle-related dollars once used to purchase local rights.