Indie Wrestling Event to Draw 10,000 Fans, Largest Non-WWE Show Since ‘99

All-In

The largest indie wrestling event ever, entitled “All In”, will take place in Chicago on September 1st; when more than 10,000 fans attend a show promoted by Cody (formerly Cody Rhodes, WWE legend Dusty Rhodes son) and The Young Bucks (Matt and Nick Jackson). 10,000 tickets sold represents a significant accomplishment in squared circles (pun intended), as no pro wrestling promotion besides the WWE or WCW has drawn the figure since Lucha Libra in ’93; and there hasn’t been a promotion targeting English speaking fans to fill 10,000 seats since 1984. Sears Centre Arena (capacity 10,218) will host the self-financed event and the card will be comprised of stars from Ring of Honor (ROH), New Japan Pro Wrestling (NJPW), National Wrestling Alliance and Impact Wrestling. Tickets went on sale on Sunday May 13th and sold out in just 29 minutes.

Howie Long-Short: This is NOT a Ring of Honor event. Cody and The Young Bucks (stars within the ROH promotion) took all the financial risk associated with putting on the event, a gamble that appears will pay off. While the 3 wrestlers will profit on the event, it must be noted that “All-In” wasn’t designed to be a cash grab (the highest priced ticket was $153). Cody decided to put the event on when Wrestling Observer Newsletter editor Dave Meltzer tweeted that he didn’t think ROH could sell 10,000 seats. In other words, it was a “bet.”.

Ring of Honor is a subsidiary of the Sinclair Broadcast Group (SBGI). On May 9th, the company reported Q1 ’18 revenue grew 6.1% to $626.9 million. CEO Chris Ripley said, “advertising revenue was soft” (many stations not carry the Super Bowl or Olympics), but because the company’s “distribution revenues ($314 million) now make up approximately half its media revenues ($643 million)” the “business model very resilient to ad market volatility.” Shares are up 12.6% since reporting a “first quarter that came in well ahead of guidance in all key financial metrics.”

Fan Marino: In addition to Cody and The Young Bucks, New Japan Pro Wrestling (NJPW) Heavyweight Champion Kazuchika Okada, NJPW fan favorite Kenny Omega, NWA World Heavyweight Champion Nick Aldis and former WWE Heavyweight Champion Rey Mysterio will all be on the card. Rumors are circling that former WWE star turned MMA fighter, CM Punk, could also make his return to wrestling on the card.

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Author: John Wall Street

At the intersection of sports & finance.

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