According to the NPD Group, LeBron James had the top-selling signature basketball sneaker line of 2017, as Nike continued its domination of the $1 billion performance shoe market. 73.5% of all basketball sneakers sold in 2017 were made by Nike, with that figure ballooning to 81.3% if you count pairs sold by corporate subsidiary Jordan Brand (7.8%). Kyrie Irving (Nike) had the 2nd best-selling shoe, for the 2nd year in a row; with Kevin Durant (Nike), Stephen Curry (Under Armour) and Michael Jordan (Jordan Brand) rounding out the Top 5. It should be noted that Irving was the only player on the list to grow sales YoY, as performance basketball shoe sales have declined -13% from their 2015 peak ($1.3 billion).
Howie Long-Short: Nike controls the performance basketball sneaker game, but it’s sports leisure and retro that is in fashion; which explains why Adidas (see: Stan Smith, NMD, Superstar) shares are +17.5% YTD, while Nike trails behind at +6.9%. Adidas (ADDYY) just reported Q1 ’18 revenue grew 10% YoY, with North American sales up +21% YoY; for comparison purposes, NKE sales declined -6%, UAA was flat during the 1st 3 months of the year.
It’s worth pointing out that Adidas did not have a signature basketball performance shoe among 2017’s best sellers, despite having MVP front-runner James Harden on the payroll. Derrick Rose (post injury) and Damian Lillard are 2 other guys that fail to move the needle for the company.
Fan Marino: Curry falling from 3rd in ’16 to 4th in ’17 is disappointing, if not unsurprising, news for Under Armour; which overestimated consumer demand for the Curry 4. In wake of the disappointing release, UAA performance basketball shoe sales dipped -39% in 2017. The company now controls just 12.1% of the market.
While Jordan hasn’t laced up in 15 years, the AJ32 technically counts as his signature shoe. Retro AJ models aren’t counted in signature basketball sneaker sales figures, but if they were, Jordan would be running away with 1st place. The retro market did $3 billion in 2017 sales, 3x performance; and Jordan Brand took in 65% of that revenue.
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