NFL Remains TV’s Biggest Draw, Khalifa Draws Huge Audience for G-League Game

AdAge published their Top 50 most watched broadcasts of 2017 and despite a 9% YOY NFL ratings decline, 37 were NFL games; up from 28 in 2016 (Olympic year) and matching the league’s total from 2015. 9 of the Top 12 were NFL games and Super Bowl LI was the most watched program. 11 other playoff games made the list, as did 6 Sunday Night Football games, the season opener on NBC and 18 CBS and Fox Sunday afternoon windows. The highest rated non-NFL sporting event was Game 7 of the World Series (#13, 28.2 million); Game 5 of the NBA finals was the NBA’s highest rated game (#23, 24.5 million).

Howie Long-Short: On a network basis, Fox (FOXA) had the most sporting events in the Top 50 with 15; including the Super Bowl, 4 NFC playoff games and 2 World Series games. CBS and NBC (CMCSA) each had 13. ABC (DIS), which does not have regular season rights to the NFL, had just 5 of the Top 50 broadcasts. NFL ratings are down, but ad sale revenue is up 2%, makegoods are down and the average cost per spot is up 1% from the 2016 season.

Fan Marino: Former adult film star (and social media influencer) Mia Khalifa is building a name for herself within the sports world; co-hosting a show on Complex News’ YouTube channel with Gilbert Arenas and starting a Twitch channel to play NBA2K and NHL ‘17. Now she’s using the platform to call G-League games (watch her co-stream Grand Rapids vs. Fort Wayne, here). With 10 minutes to go in the 1st quarter of last night’s game, more than 3 million people had visited her Twitch page. It’s obviously not an apple to apples comparison, but just one NBA game this season had 3 million viewers (GSW vs. OKC on November 22nd). I may not ready to give up Mike Breen, Marv Albert and Ian Eagle for Khalifa; but it appears there is an audience who is and prefers a co-hosted stream to the traditional broadcast.

DESPITE ANOTHER RATINGS SLUMP, THE NFL REMAINS TV’S TOP DOG

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Author: John Wall Street

At the intersection of sports & finance.

2 thoughts on “NFL Remains TV’s Biggest Draw, Khalifa Draws Huge Audience for G-League Game”

  1. Her Twitch channel having that many views has NOTHING to do with people wanting to watch the g-league or her play 2k…same reason kids and virgins watch and give money to bikini streamers…shes a porn star and the twitch audience (mostly young geeky males) is tricked into donating money becuase she knows the type and they think she may actually “like” or.”friend” them…ahaha…virgins and porn star is why…(oh and nothing against geeks..i am 1)

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