Instagram (FB) has announced a new feature, to be introduced globally within the next few months, that is going to enhance sports broadcasts for fans. Tentatively known as “live with”, the newly developed feature will give broadcasters the ability to provide a viewer with the option to join the broadcast, as a co-host, in a split screen fashion. Real world applications for the technology include the ability to conduct remote interviews, to provide unique camera angle/view options and to connect players with fans/influencers.
Howie Long Short: Networks can save millions of dollars/year by broadcasting games remotely. Is this the first step to fan acceptance?
Fan Marino: Which broadcast network is going to be progressive enough to “live with” the Bills Mafia during their NFL pregame show?