The Milwaukee Bucks have announced a partnership with long-time sponsor, Harley Davidson (HOG), that will enable the motorcycle brand to place their logo on the team’s jersey beginning next season. The patch has the potential to receive 2 billion+ impressions across Bucks local & national broadcasts, video and digital platforms. HOG was founded in Milwaukee and maintains their corporate headquarters in the city. It should be noted that NBA contracts prohibit players from riding motorcycles.
Howie Long-Short: Certainly some synergy between Bucks and Harley fans, but as a long-time sponsor, this move is about reaching the fans of the other 29 teams.
Fan Marino: You have to wonder if Bobby Hurley & Jay Williams read the terms of their contracts, before purchasing their bikes.