Fox Sports (FOXA), in an effort to attract eyeballs and advertising dollars, has decided to eliminate 20 writing and editorial positions, and replace them with jobs in video production, editing and promotion. The company is hoping that the significant investment in video content will drive advertising growth for both its web & TV programming. Ad sales for digital video are up 39% YOY since 2009.
Howie Long-Short opines: Was anyone reading this stuff to begin with?
Fan Marino says: I’m concerned for millennials. They lack interpersonal communication skills due to their obsession with texting/smart phones. Is illiteracy next? It’s also very weird to go to a website without any written content.