The Finish Line, Inc. (FINL) has signed Migos to creative director roles with the retailer. The platinum award winning hip-hop trio will lead several marketing initiatives that will feature themselves along with other social media influencers. FINL is giving Migos the freedom to pick product and to style it, to develop the themes for upcoming product shoots and to direct their vision on the production set. The group plans to focus specifically on the shoe market, as FINL is looking to connect customers to sneaker culture.
Howie Long-Short: FINL has posted 2 straight quarters of annual revenue declines, so a shake up on the creative side is welcomed. While this partnership may provide a short-term boost as Migos has reach, it doesn’t solve the problems associated with the shift to direct to consumer selling.
Fan Marino: Woah kemosabe, I guess expect a lot of same color tee shirts. White.