Facebook (FB) and the NFL have announced a multi-year partnership that will bring game highlights and recaps to the Watch platform. Users worldwide will be able to view video from all 256 NFL regular season games + the playoffs & Super Bowl; while domestic users also get access to programming content from the league’s production arm, NFL films. It is important to note that the agreement does not provide Facebook with the rights to deliver live NFL game action. Financial terms of the agreement have not been released.
Howie Long-Short: Seems like a sensible partnership. Facebook adds premium content to their burgeoning Watch platform; while the NFL gets access to 2 billion users world-wide. The NFL needs to grow its game internationally for the value of its franchises to continue to skyrocket. U.K, Mexico, Germany and China are going to be the first to adopt the game.
Fan Marino: It’s only a matter of time until the Jaguars move to London. The Rams saw a 100% increase in value (from $1.4 billion to $2.9 billion) after moving from STL to LA; while the Chargers saw a 36% bump ($1.525 billion to $2.08 billion) after making the move from SD to LA. Jacksonville plays in the NFL’s 4th smallest market and London has a larger population than Los Angeles. Once Shad Khan can get the votes, he’s gone.