The Monster Energy (MNST) NASCAR Cup Series playoffs are underway, with 16 drivers competing to be crowned Champion at the Homestead-Miami Speedway on November 19th. JWS got the exclusive opportunity to sit down with 2014 Champion, Kevin Harvick to discuss his investment portfolio, sponsorship partners and sports marketing agency.
JWS: How important is it to you to have sponsors that you would invest in?
Kevin Harvick: The companies that you believe in and invest in, are the companies that you want on your car. I can tell you Exxon Mobil (XOM) is in my portfolio.
JWS: How have you managed to maintain long-term partnerships with several of your sponsors?
Kevin Harvick: We’ve been fortunate through the years to develop what we have with the Busch Brand (BUD), Jimmy John’s, who’s been with us since 2009 and Textron (TXT), who started with us back in 2007. We’ve kind of found the niche with each of those companies in terms of what they like to do, how they like to entertain and where they like go.
JWS: Does having KHI Management (his sports marketing agency) help in terms of signing NASCAR sponsorship deals?
Kevin Harvick: The thing that makes us unique and different is that we have a sports agency that represents 2 PGA golfers, Donald Cerrone (UFC) and Harrison Burton (motocross). We’ve tried to make ourselves more diverse so that when we are trying to cut a deal for a NASCAR sponsorship, we have a family of assets that we can blend in; golf tournaments, UFC fights, etc.
JWS: How closely do you follow the market?
Kevin Harvick: I wake up with Maria (Bartiromo). I like to understand what is happening in the world. I spend a lot of time paying attention to it because I’m intrigued by it.
Fan Marino: Textron is a large cap aerospace, defense, security and advanced technologies industrial conglomerate that happens to own E-Z-GO. E-Z-GO sells golf carts. The company reported revenues were up 2.6% YOY to $3.6 billion in Q2 ‘17. Revenue growth was attributed to the company’s May acquisition of Arctic Cat.
Howie Long-Short: The NASCAR Cup Series playoffs started this past Sunday with a race at the Chicagoland Speedway. Harvick currently sits in 3rd place in the standings, 35 points behind the leader (Martin Treux Jr.) The next race is Sunday 9/24 at the New Hampshire Motor Speedway.