Esports are under consideration as medal sports for the 2024 Olympics. Paris is expected to be awarded the games, and the co-president of their bid committee, Tony Estanguet, plans on speaking to the IOC about the inclusion of competitive video gaming. The addition of Esports would help boost millennial viewership and in turn, increase the value of the games’ programming.
Howie Long-Short: Olympic programming generates big dollars ($1.2 billion in ad sales for 2016 games). Esports generates huge viewership numbers (43 million watched the League of Legends finals). This would be great news for Comcast (CMCSA) who has Olympic broadcast rights through 2036.
Fan Marino: What exactly does the anti-jock, video game nerd, do in the Olympic village?