ESPN is experimenting with the implementation of “SportsCenter Right Now” segments, 90 second updates designed to provide the viewer with up-to-the-minute game scores or breaking news. By January, the spots will appear several times an hour within all daytime ESPN programming and during halftime of games aired on ESPN/ABC (DIS); simultaneously airing on ESPN.com and within the home screen video player on the ESPN app. ESPN is using “SportsCenter Right Now” to keep the SportsCenter brand relevant, in a time when fans can access highlights on demand through various social media channels.
Howie Long-Short: SportsCenter ratings have fallen 30% since 2010 (40% in younger demo), so something had to be done. Turning SC into a digital property makes sense. Expecting Jemele Hill and Michael Smith to drive viewers, does not.
Fan Marino: For fans of ESPN radio, the spots will sound familiar. They are the live TV equivalent of the updates that have run 2x/hour on the station for years. Of course, as a loyal Mongo, I prefer to get my updates from the Mink Man.