Eurosport, the Discovery Communications (DISCA) owned sports network, has signed a strategic advertising and content partnership with SNAP Inc. (SNAP) for the ’18 South Korean Winter Olympics. Announcement of the agreement marks the first-time SNAP has publicly committed to a European, multi-language Olympics deal; though the company is experienced putting out content for the Olympics, having partnered with NBC (in the U.S.) for the ’16 Games (will again in ’18). The partnership will bring Snapchat users across Europe professionally curated (i.e. Our Stories, Publisher Stories) mobile video content; including behind-the-scenes action from Olympic events and user-generated video from the athletes and influencers.

Howie Long-Short: DISCA paid $1.44 billion for European rights to the games, across all platforms, through ’24; just a fraction of the $7.65 billion NBC (CMCSA) is paying for television and online rights to the games through ’32. Partnering with SNAP gives DISCA an opportunity to sell potential advertisers on a different demographic; one that is younger and more digitally minded. It also brings the games to viewers who may not otherwise watch on linear television; with 25% of U.K. smartphone users now using Snapchat daily. Eurosport should turn a healthy profit on the ’18 Winter Games.

Fan Marino: Softball, karate, skateboarding, sport climbing and baseball are sports that will be debuting at/returning to the Olympics in 2020. While one can certainly debate the merits of sport climbing; it’s talk of poker, foosball and pole dancing coming to the Olympic games, that have me all worked up. Can we all agree that “sports” using a casino, bar or strip club as a primary venue, are not worthy of competing in the Olympic Games?

Discovery’s Eurosport Pacts With Snapchat for 2018 Winter Olympics


Television programmers, operators and sports leagues have reportedly expressed interest in working with WinView; seeing the company as a potential new revenue stream in a changing sports media landscape that includes second screen viewing. The free ad-supported mobile application syncs with the live TV broadcasts and enables fans to make “prop” bets on sporting events; with the most successful players winning small cash prizes. The company plans to add an entry-fee option that will give users the opportunity to win larger payouts and intends on integrating with smart TVs so its service to run alongside game broadcasts.

Howie Long-Short: WinView owns a significant amount of intellectual property, securing 41 patents on its second screen live sports prediction platform. The company, which boasts of 130,000 users, raised a $12 million Series B round in May. Both Graham Holdings (GHC) and Discovery Communications (DISCA) participated in that round. The financing is being used to add sports to the platform (currently MLB, NBA & NFL are offered) and to expand beyond American sports through collaboration with DISCA’s Eurosport network.

Fan Marino: A prop bet is a novelty bet on an occurrence (or non-occurrence) within a sporting event (i.e. player X will run for more/less than 100 yards). Not confident in your ability to pick a winner? Tony Romo, who has been calling out plays before they occur, is doing color on the Bears/Packers game tonight. That’s your chance to win some money. Just follow his lead.

WinView pitches new proposition