Formula 1 (FWONK) is entering the esports arena, launching a gaming series with the help of esports operator Gfinity (LON: GFN). The series will focus on the new official F1 video game published by Codemasters; and will coincide with the on-track world championship. The inaugural season which will run from September-November, is Formula One Group’s latest attempt at embracing digital media (they also recently announced a partnership with SNAP). Qualification will begin in September and the series will culminate with a 20 person, 3 race event, at the F1 season finale in Abu Dhabi. The “esports World Champion” will receive automatic entry into the 2018 competition, passes to the 2018 Grand Prix and will become a character in the 2018 F1 video game.
Howie Long-Short: F1 has been around since 1950 and has a fan base that attracts +/- 400 million TV viewers. In 10 years, esports has amassed an audience that saw 320 million people watch video games on television in 2016, with that number expected to rise past 400 million this year. Wise idea for F1 to try and attract real fans through the virtual world.
Fan Marino: From the gamers POV, F1 2017 is receiving strong reviews. A new “championship” game mode and series of vintage racers are new to this year’s edition.