AMAZON LOOKING TO DISRUPT EVENT TICKETING SPACE; CONSUMER DATA OWNERSHIP REMAINS THE HOLDUP

Amazon (AMZN) is actively negotiating deals with U.S. venues in an effort to break into the lucrative event ticketing marketplace. Ticketmaster, the clubhouse leader in the space, generated $1.6 billion in revenue in 2016, without including the estimated $250 million they earned on the resale market. Amazon’s latest industry disruption would seem to benefit everyone, except Ticketmaster (LYV). Consumers strongly dislike Ticketmaster’s costly processing fees, AMZN wants to increase Prime subscriptions and venues, leagues & teams could use the help boosting ticket sales. The hold-up thus far remains who will own the consumer data. While Amazon; who is willing to pay millions of dollars in ad revenue to the venues understandably wants the data, venue owners use that information to create social campaigns and book future acts.

Amazon in talks to offer event ticketing in US

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Howie Long-Short: The beginning of the end for Ticketmaster. See Barnes & Noble, Circuit City and most recently Blue Apron.

Fan Marino: Charging service fees, delivery fees and a facility charge for the right to purchase a ticket should be criminal. Sorry Ticketmaster, pigs get slaughtered.

Author: John Wall Street

At the intersection of sports & finance.

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