ADIDAS SUBSIDIARIES WANT PIECE OF LUCRATIVE SPACE ECONOMY

While space colonization isn’t likely to occur in our lifetime, the space economy is booming (space suits represent a $20-$25 million annual market) and big name retailers like Reebok (ADDYY) & Y-3 (ADDYY) want in on the action. Reebok teamed up with space outfitter David Clark Company to release the first updated space boot in 50 years, the SB-01. The boots, which use Reebok’s patented Floatride foam, “will accompany the final space suit that will shuttle astronauts to and from the International Space Station”.

reebok_logo_detail

Work It! How Reebok, Adidas, and Y-3 Will Dress Future Space Explorers

Fan Marino: How did Reebok go from Dave & Dan to Neil Armstrong in 25 years?

Author: John Wall Street

At the intersection of sports & finance.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.