Adidas (ADDYY) reported a huge 20% YOY increase in sales for the 2nd quarter, with e-commerce growth up 66% from the same time period last year. The growth was largely driven by sales in the U.S and China, up 26% & 28% respectively. Despite the significant growth, CEO Kasper Rorsted believes the company has plenty of room to grow; announcing a commitment to spend nearly an extra billion dollars on marketing by the end of the decade, to grow key territories and build out its digital initiative.
Howie Long-Short: After being tossed in the dumpster in 2014, Adidas has been on a tear for two years, taking share from the competition. Clearly they’ve been getting something right design-wise. I have no idea what. My obsession with athletic shoes ended around age 18.
Fan Marino: I said I wouldn’t do it. I said I was firmly in the Nike camp. I sold out.