POKERSTARS DRIVING OFF SHARKS; TRYING TO WIN BACK NOVICE PLAYERS

PokerStars, the largest online poker website has said that card sharks have driven out the novice bettors that generate the vast majority of the sites revenue. As a result, The Stars Group (TSG), which bought the website for $4.9 billion back in 2014, has seen revenue growth from the game flatten. In an effort to drive off the sharks, PokerStars has ended many off the perks/incentives, including a loyalty program, that rewarded the degenerate gambler. Instead, the company has reallocated tournament money and given perks to less frequent bettors, in an effort to bring back the casual poker player. It should be noted that shares are up 41% since CEO Rafi Ashkenazi was hired last year.

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Author: John Wall Street

At the intersection of sports & finance.

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